AWT Vision / Mission / Values / Strategy

AWT Vision

The Association of Water Technologies (AWT) will be the voice of the global water treatment industry.

Our vision conveys a concrete yet unrealized goal for AWT and serves as a clear and compelling catalyst for our efforts. AWT aspires to be a significant force in the water treatment industry. We remember our essence, which is to work together for the good of the membership and industry. And we also realize that serving as the voice for the entire global water treatment industry brings greater leverage to all our members and affords them further success.

Mission Statement

To support the viability, growth, and development of our members and the water treatment industry.

Our mission is the 3-5 year service niche focused on the essential needs of our members. At AWT, our aim is to provide our members with programs, benefits, and services that facilitate their success and growth. We are passionate about helping our members and view their success as our success.

Core Values

  • Member Success
  • Association Success
  • Education: Knowledge and Learning
  • Engagement: Cooperation, Collaboration, Teamwork, and Relationship Building
  • Open Communication: To the Members and Within the Board
  • Innovation
  • Professionalism and Ethics
  • Environmental Stewardship
  • Serving and Volunteering
  • Service and Reliability

Strategic Plan

At AWT we define ourselves by holding onto our values, while embracing the excitement of the future. With this in mind, in November 2018, the Board of Directors approved a new strategic plan to guide AWT. The plan reflects the collaborative efforts of the entire AWT community and the aspirations of that community for our great association.

AWT is focusing on four strategic outcomes.

  • Outcome 1: Training and Education: AWT’s membership heavily utilizes the premier business & technical resources for the water treatment industry, through technologically advanced delivery mechanisms.
  • Outcome 2: Member and Industry Advocate: AWT is the recognized advocate for the water treatment industry, including creating a workforce pipeline, and is known for its contributions by members, the public, and especially the younger generation.
  • Outcome 3: An Engaged Membership: AWT has increased its membership and is known for enhanced communication that encourages a diverse, engaged membership to continuously design a relevant association.
  • Outcome 4: Charity Focused on Water: AWT demonstrates its commitment to global clean water as “the first environmentalists” through its charitable pursuits related to water.

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